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Ted Turner – Started CNN in 1980

Ted Turner pioneered 24-hour cable news by starting CNN in 1980. Now he enjoys tending to his 50,000 head bison herd, and the 2 million acres of property to his name. In 1960, Ted’s father made him the manager of Turner Advertising’s Macon, Georgia, branch. Ted quickly showed a natural talent for business by more…
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Steven Spielberg-Founder of DreamWorks

Born on December 18, 1946, in Cincinnati, Ohio, Steven Spielberg was an amateur filmmaker as a child. He went on to become the enormously successful and Academy Award-winning director of such films as Schindler's List, The Color Purple, E.T.: The Extra-Terrestrial, Saving Private Ryan, Catch Me If You Can, Lincoln and Bridge of Spies. In 1994, he co-founded the…
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Amos Hostetter – Continental Cablevision

In 1963, Hostetter invested $4,000 in a cable company with a fraternity brother. Continental Cablevision would eventually become the largest privately held cable company in the country, and sell to US West for $11 billion. Hostetter would later buy the company back, rename it MediaOne, and sell it to AT&T for $58 billion three years…
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Andy Curry – Instant Media Sensation

Fast Start Media Credibility

This is one of the most interesting categories in media there is.  Andy Curry has become the genius behind people looking to get media attention or at least the perception of media attention to help authors, speakers, professionals, and business owners get instant credibility.

Obviously, people give credibility to the media.  The media in turn gives credibility to to the people the media is talking about.  Thus, if you know the media is talking about someone, then you tend to think that someone is credible. (Provided what the media is saying is a positive thing).

Get Credibility In 90 Days (Or Wait 20 Years For Media To Deem You Worthy)

It can take many years to get in the media and then be able to tout accolades about being seen in the media.  Media credibility can be manufactured and that is Curry's genius.  Curry says (correctly so!) that more so-called famous people buy media credibility than not.  For example, the going rate to be a NY Times bestselling author is approximately $400,000.   Yet, most cannot afford the money or time it takes to achieve that.

With Curry's program, one can still become a bestselling author yet not invest much time or an account-busting amount of money to do so.

As a business owner, professional, speaker, etc., the benefits of having the media talk about you are enormous.  Curry states, "If you were listening to 5 speakers give a seminar on how to pay less income taxes and only one of them had been seen on ABC, CBS, Fox, CNN, NBC and he or she is a bestselling author, who would you pay attention to?"

We have found Curry's arguments are sound.  Doing fact checking ourselves, proof exists that having those credentials are probably one of the most valuable marketing advantages one can have.  This is because it becomes harder to stand out from competition.  If you're say, a roofer, you may have all the awards and training the best roofers in town do.  You can tout that in your marketing - but so will they.  How do you stand out from that?

You've been seen in major media and you're a bestselling author.  That gives one that extra edge that is so hard to compete with.

 

Info from: http://www.biography.com