Lisa Vallee Smith, CEO Airfoil Public Relations, Southfield

Civic and corporate involvement: Public Relations Society of America; immediate past president, Detroit chapter, Public Relations Society of America; board of trustees, Grosse Pointe Academy.
Vallee-Smith co-founded Airfoil Public Relations in 2000 and has quickly built a successful firm with top automotive and technologyclients such as Microsoft. She has assisted customers with business strategy beyond marketing needs such as research efforts and business repositioning.